Target Audience
Victorians
TA insight
People love to try new things and they also love to follow the trend, which they are using Uber. But at the end of the day, Victorians will go back to 13Cabs because this has been Victorian’s tradition and this is one service they have trusted for generations.
Campaign insight
Tradition is an important thing in people’s lives, new things are just a fade, people will eventually go back to what they are familiar with.
Campaign idea
Bringing Victorians back to the tradition, reminding them that 13cabs has a long history, trust and value accompanying with the Victorians from generation to generation. Thus, this campaign aims to persuade them to continue the tradition.
Tagline
Empowering the Victorian Tradition
